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How many times has your organization or company hired outside consultants to do the same damn job you do?

 

SAY NO MORE, I’M ALREADY IN

How many times has your organization or company hired outside consultants to do the same damn job you do?

SAY NO MORE, I’M ALREADY IN

Often, friend. Often.

And how many times have you been forced to sit through a mandatory training of the same concepts you've been begging stakeholders to operationalize?

Mmm-hmmm...

You're devoted to them but they're literally for the streets. Over here treating you like Effie and bringing in this Deena when you know you sing better (yes, I'm bringing you Dream Girls references)!

You give 120% to a system that disregards your contributions.

It not only silences you, but it grooms you to devalue what you actually bring to the table...and you bring the whole damn table, Sis.

Every month I hear from Black women in human-centered support industries who ask "What's the secret sauce?"

  • They wanna know how I went from a grueling 9 to 5 Higher Ed job to building my own pathway to a multiple six-figure business.

  • They wanna know how I unraveled myself from the unhealthy relationship cycle my job rooted me in.

  • They wanna know how I secured the mindset and confidence to land big contracts.

And I gave them the secret sauce. Now I wanna share it with other Black womxn who are ready to cheat on their job.

I WANT TO KNOW MORE

What’s My Story?

I was a Higher Ed professional who was living (what I had thought was) “The Dream.” After years of working in the anti-violence field as an Victim's Advocate, Program Coordinator, Prevention Strategist, Assistant Director, and Associate Director, I was finally promoted to Director of my very own department. I made almost 75K a year, lived in East Atlanta, and was a senior Student Affairs leader at one of the top research institutions in the country.

And I was fucking exhausted.

The road to get here was hard enough, but staying here meant losing so much of myself to stay loyal to a system that never really saw me. That left scars so deep I had convinced myself that I could never work anywhere else or be good enough to do anything I’d secretly dream.

What’s My Story?

I was a Higher Ed professional who was living (what I had thought was) “The Dream.” After years of working in the anti-violence field as an advocate, program coordinator, prevention strategiest, Assistant Director, and Associate Director I was finally promoted to Director of my very own program. I made almost 75K a year, lived in East Atlanta, and was a Senior Student Affairs leader at one of the top research institutions in the country.

And I was fucking exhausted.

The road to get here was hard enough, but staying here meant losing so much more of myself to stay loyal to a system that never really saw me. That left scars so deep I had convinced myself that I could never work anywhere else or be good enough to do anything I’d secretly dream.

I was an Over-Achieving Black Girl who did all the things my mama told me to secure protection in this world and it was all failing me.

I wasn’t protected; I was miserable.
  • The last-minute projects due the next day...
  • The never-ending on-call schedule...
  • No vacations over holidays...
  • The understaffing and taking on more work...
  • The minimization of my expertise...
  • The outright racism and microaggressions...

I could not believe I’ve worked this hard for this long for THIS life. It wasn’t fair. Then something remarkable happened.

 I made my 9 to 5 my sidepiece and went from an "Effie" to a "Deena."

TAKE ME STRAIGHT TO THE GOOD STUFF

Yes, my side piece!

I began to take my consulting work seriously and realized that as much as I am an Effie in my 9 to 5, I was very much a DEENA in my side-hustle. Deena didn’t negotiate, didn’t play about her coins, and worked way less to deliver quality work. How? She was being compensated according to her expertise and not her labor! So if it takes Deena an hour to put together a three-hour training she was still able to bring home her monthly salary in 1/3 of the time…HER MONTHLY SALARY! This was the day I decided to make my 9 to 5 my side piece.

  • I stopped over-promising.
  • I stopped over-delivering.
  • I put down strict communication boundaries
  • I chose to value my expertise far more than my labor.
Just that mindset shift led me to where I am today:

Co-owner and founder of a business that made over a quarter of a million dollars last year while mostly wearing booty shorts and no bra!

I've been an Effie, a Deena, and now I teach Black women to stop trying to force their jobs to love them back.

My 9-5 didn't love me so I decided to play mirror and reflect that back. I put myself first and haven't had one regret since!

Black Girl, what are your dreams?

You are an Over-Achieving Black girl who is exhausted.

You've done all the things right. You've:

  • Played nice
  • Gone to school
  • Stayed quiet
  • Got a degree
  • Played caretaker
  • Worked harder
  • Studied longer
  • Got another degree
  • Smiled when you didn't want to
  • Laughed off tears
  • Did the group work solo
  • Lost sleep
  • Rinse & Repeat

...without the respect and salary to reflect it.

You're in an unhealthy relationship with a job that won't ever pour into you. It gaslights you into believing that you're not enough, that you're lucky to be hired when you know you are the one who keeps this boat afloat.

Black Girl, what are your dreams?

You are an Over-Achieving Black girl who is exhausted.

You've done all the things right. You've:

  • Played nice
  • gone to school
  • Stayed quiet
  • Got a degree
  • Played caretaker
  • Worked harder
  • Studied longer
  • Got another degree
  • Smiled when you didn't want to
  • Laughed off tears
  • Did the group work solo
  • Lost sleep
  • Repeat

without the respect and salary to reflect it.

You're in an unhealthy relationship with a job that won't ever pour into you. It gaslights you into believing that you're not enough, that you're lucky to be hired when you know you are the one who keeps this boat afloat.

You are an Over-Achieving Black girl who is exhausted so...

Hoe a lil bit?

Yes, friend. Hoe a lil bit!

That's what I did and then I convinced my sister to do the same. Now we co-own a multiple six-figure business that is nearing $500K in revenue.

Let me help you achieve your dream.

Yes, friend. Hoe a lil bit.

That's what I did and then I convinced my sister to do the same. Now we co-own a multiple six-figure business that is nearing $500K in revenue.

Let me help you achieve your dream.

Group coaching space with bi-weekly  1:1 sessions.
  • Learn how internalized White Supremacy impacts you and your work
  • Learn to land clients by bringing your whole self to the table
  • Land your first paid client in 8 months or get 8 more months free!
DON'T MISS THIS OPPORTUNITY!

When you join the program, you will get immediate access to amazing bonuses like a private podcast, guest facilitators, and my own personal stash of receipts!

I’m sharing my secret sauce with you! You'll get the EXACT templates I’ve used to secure new clients, mindset coaching, a workbook for weekly engagement, and I will help you customize the templates to your business model!

PAY IN FULL

$2,500 USD

I WANT THIS

8-Month payment plan

$333/mo

I WANT THIS

Looking for more 1:1 support?

Schedule a consult with me at a time that works best for you 
(Non-Black folx are welcome to join me in a 1:1 space!)

 This is a great option if you:

  • Want to transform your business goals from idea to implementation
  • Need personalized support and direct access to Wanda to ask questions and strategize outside of group spaces.
  • You’re ready to develop a mindset of making money without the hustle and worry of the "rat race"

1:1 Coaching Options

$3500

PAY IN FULL

$590

MONTHLY

*For 6-months of high-level mindset Coaching with Wanda Swan

CLICK HERE TO DISCUSS 1:1 COACHING

Looking for more 1:1 support?

Schedule a consult with me at a time that works best for you

 This is a great option if you:

  • Want to dive deeper into your goals to get the most of of my guidance
  • Need personalized support and direct access to Wanda to ask questions and focus on topics you’d like to discuss
  • You’re ready to learn how you can replace your Oppressive Muscle Memory with strategies grounded in liberation!

1:1 Coaching Options

$7600

PAY IN FULL

OR

$1285

MONTHLY

*For 6-months of high-level 1:1 Coaching with Wanda Swan

CLICK HERE TO DISCUSS 1:1 COACHING